Archive for the ‘Social Internet Media’ Category

Social Media and Wedding Planning Ideas

Wednesday, November 4th, 2009

      LinkedIn

As I discussed in my last blog, the web is creating smaller and smaller worlds via social media and event planning companies.  I met Noa Gafni of Webutantes by an article someone mentioned on either Twitter or Linkedin.  I can’t remember it’s getting so confusing.  Anyway, the article was about wedding planning ideas.

In particular, this article was a mini- wedding planning guide and provided wedding planning ideas and resources.  What caught my eye though was the resource discussion because they were listed for people who are on a budget and cannot afford wedding coordinators.  A bell went off as I thought about Budget Bash – Simply Fabulous events on a Budget since it to can be used as a wedding planning guide.  In the book, I discuss all the steps necessary to creating a stylish event for the budget-conscious consumer. 

I then used my acquired social media skills and tracked Noa down for the pitch.  She loved the idea of budgets but instead of adding to the already mentioned wedding planning ideas she posted, she requested an article on how to throw a cocktail party on a budget.  That topic was right up my alley and I sent her information that included advice and links for invitations, music and food.  I even included a menu that was easy-to-make.  Many of the helpful tips I used in the article are based upon my experience working for other event planning companies as well as my own.

A funny note here, I thought my social media skills were pretty up-to-date but paled in comparison to Noa’s.  She edited my article and listed links to music and invitation websites that were more current.  Then again, I am still learning this medium; she is well-versed and experienced in social media.

The menu I provided her also got me to venture out beyond my known sources since she requested recipes from various sites.  I provided her with great easy-to-make appetizers such as the red-salmon dip, mushroom rolls, sun dried tomato and olive tapenade bruschetta, but also gave her some new recipes too.  The honey lemon chicken skewers with vegetables and the mini-peppermint cheesecakes with chocolate chips were two new recipes I researched for her blog.  What I liked about these two hors d’oeuvres were that they fit right into my mantra – make it simple, fast and delicious. 

You can view the full article and get the recipes on Noa’s blog.  Again, it all comes down to social media and event planning companies and how we are all connected via the web.  The blog that acts as a mini- wedding planning guide for those brides searching for wedding planning ideas can also be found posted on the September 8, 2009 Webutantes blog. 

For the red-salmon dip, mushroom rolls, sun dried tomato and olive tapenade bruschetta recipes, check out Budget Bash – Simply Fabulous Events on a Budget.  Until next time, remember to have fun and be a guest at your own event!

Event Planning Services Meet-Up via Twitter

Monday, November 2nd, 2009

With the increase of technology, computer programs and applications, the world continues to get smaller and smaller for all industries, including event planning services.  One day, I was twittering around and ran across wedding event planner Carlo from Carlo at Your Service.  Her recipe for a Watermarkitini caught my eye and we have been communicating ever since. 

As a wedding event planner myself, I know the importance of using social media to increase awareness of my event planning services.  Plus it is fun to communicate and get to know others in your industry around the country as well as the world.  It is a great way to share information, pick up a recipe or two and learn about what your colleagues are working on in real time.

Carlo has the extra challenge with her event planning services because of her location, Detroit, Michigan.  Unless you have been hiding under a rock this past year, you know the challenges facing Detroit, economically and socially.  Their new mayor, Dave Bing, is working towards the positive revitalization program of Detroit and Carlo is part of the large and expansive team assisting in this effort.  Her wedding event planner “hat” is multi-faceted allowing her to develop her service skills to reach a new market and teaming up with Mayor Bing is one way she has diversified her business.  In fact, according to Carlo, “catering to people or taking care of people isn’t a stretch – you give them the same excellent service that you would want to pay for. I love taking care of people; to the point where they’re amazed at how well they’re actually being cared for.”

Another crazy small world aspect about event coordinators meeting up via social media is the fact that Carlo used to work in Los Angeles.  In fact, that is where she got the bug for event services and learned what it takes to provide excellent service, a trademark of any professional in the event services industry and something I discuss in my book, Budget Bash – Simply Fabulous Events on a Budget

As event coordinators, we talk all the time about what is working for us in the moment, what our goals are for our businesses and what we have learned from working in the event services business for so many years.  It is crazy how much we share in common even though our businesses are 3,000 miles apart.  The fact that we both like to create signature drinks for our events as well got us both laughing and of course, I have to share her Watermarkitini recipe with you. 

The Watermarkitini was created as the signature cocktail for an event showcasing the upcoming luxury condominium real estate development project, The Watermark Detroit, owned by: Detroit Mayor Dave Bing & Trucking magnate Roger Penske.  The recipe is as follows:

1 shot of Absolut Vanilla Vodka
1 shot Bols Banana Liqueur
Cherry pomegranate juice
Pineapple juice
Cocktail shaker
Crushed ice
Maraschino cherries, drained and rinsed in water
Orange slices
Pineapple chunk
Cocktail swords

Directions
Fill cocktail shaker with 1/4 of ice.
Add vodka.
Add banana liqueur
Fill cocktail shaker with cherry pomegranate juice to 1/4 of the top
Shake well
Pour cocktail into martini glass
Top with a splash of pineapple juice
Spear sword through pineapple chunk, cherry and orange – place on the rim of martini glass
 
Makes 2 cocktails

So next time you are tooling around on the internet, think about all the options there are in meeting new people, discovering information and learning about a new recipe or two.  After all, if two event coordinators from opposite ends of the country can help one another, think of the endless opportunities in all aspects of event planning services.

Using Social Media to Generate More Special Events

Monday, April 6th, 2009

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As the web becomes more competitive, how does your website get seen?  How do you capture those customers out in cyberspace who are putting on social and corporate events?  Back in the day when few event planners were on the web, my website got quite a few hits and the ratio to a viewing to actually contracting the event was extremely successful.  In fact, some of my largest accounts have come from the web.  Those were the good old days my friend.

But now with the economy slowing and corporate events having been put on the back burner, let alone more and more people are planning their events on their own, how do you maintain your business let alone grow it?  One answer maybe through Social Media.  It’s one thing to be out there networking and going to various work and fun functions to meet people and gain business but why not use the web and its plethora of tools to help you get the word out there?  Go ahead, don’t be shy.  Create that Facebook page, start to Twitter and yes get Linkedin.

Like me, you may want to choose what social websites you want to save for your social life and which ones you want to use for business.  Remember though, the web is a very small world these days so you have to be careful as to what you have in terms of content on each of these pages.  Yes, a future client may go to your Facebook page so be careful what pictures you post! 

You will also find by using Social Media how much more you will learn about current trends, who is doing what and which new business applications you can apply to your own business.  I know for myself that through Linkedin I have learned about some new applications that not only have I immediately applied to my own business but will add to a new business division of A Wynning Event

It’s an exciting time to be part of this ever-changing and growing tech world and you don’t have to be an SEO expert to use it.  Just spend some quality time on these sites, join some groups and discussions and put yourself out there.  You will find that you will not only learn something new but will gain valuable insight into business in the 21st Century.  Eventually, you will gain more business contacts that might lead back to new business and generate growth for your company, and this growth means more dollars in your pocket!